Do It Properly

Do It Properly Lead generation campaigns take skill to do properly. Here are some things to consider when building a new campaign: Goals – If you don”t decide what you”re looking to get out of the campaign, you wont get anything at all. Add to that...

Outsourced Callcentres

With new technology, the world has recently gone through a substantial shift in order to make things cheaper. In large part it’s been about ‘let’s put the services overseas!’, and it works. Here at EST, in actual fact, we have what you might...

Why Lead Generation

Why Lead Generation? I have been telemarketing for lead generation for the better part of a decade. This is often a question I get asked by prospective new clients, so here are some points to consider: First, you are an expert in your business. If you want to know...

Choose Your Words

From a summary of the book called Drunk Tank Pink by Adam Alter: DRUNK TANK PINK: A bubblegum-pink color; in the early 1980s, psychologists daubed jail cells with drunk tank pink paint and discovered that the color calmed aggressive prisoners.  Soon, enterprising...